Advocacy

EMMA’s advocacy supports fairer working conditions and stronger representation for artists and managers across Europe. Through policy engagement and industry dialogue, we help shape a more equitable music ecosystem.

Policy Priorities:

Enhancing artist and songwriter remuneration

Meaningful changes are necessary to ensure that creators at all stages of their careers receive fair compensation for their work:

  • Increased transparency alongside the development and implementation of new streaming remuneration models.
  • Establishment of modern digital royalty minimums for all artists irrespective of when their contracts were signed.
  • Collaboration between PRO/CMO’s and DSP’s to enhance royalty attribution accuracy and transparency.

Breaking down barriers to international touring

Many barriers exist at the European level that impede performers’ ability to tour and limit European music exports.

  • Removal of double taxation and withholding tax burdens for musician’s performances, especially when the performance produces no profit.
  • Reduction of costs and bureaucratic hurdles for European musicians touring outside of the EU, specifically with regards to UK & USA touring.
  • Support for grassroots music venues, recognising their important cultural and economic contribution.
  • Support for artists to embrace environmentally sustainable touring practices.

Establishing robust frameworks is essential to ensure that technological progress supports, rather than undermines, the creative sector. This includes:

  • Ensuring fair remuneration and crediting for artists’ work being used in generative AI models.
  • Guaranteeing artists the ability to opt-in to AI training models.
  • Creating frameworks for continued protections against exploitative technological practices.

Promoting equality and diversity

A vibrant music industry that offers equitable support and a safe and inclusive working environment is necessary to nurture diverse talent and unlock its full potential.

  • Comprehensive funding support for emerging musicians and managers from diverse backgrounds
  • Targeted research, training, mentoring and resources for managers and artists to be created and disseminated.
  • Implementing policies to address and eliminate the gender pay gap.